Kurumsal Kimlik Nedir?
Kurumsal kimlik, bir kurumun şirket içi ve dışında ki davranışlarını temsil eder.
Kurum içinde yapılması gereken çalışmalar;
Kurum içi;
Antetli kağıt tasarımı
Amblem / Logotayp kullanım standartları
Devam kağıdı tasarımı
Zarf tasarımı
Kartvizit tasarımı
Dosya tasarımı
Bloknot tasarımı
Haberleşme formları
Kurum içi yönlendirmeleri
Şirket giyim ve davranış kuralları
Dijital materyallerin tasarımı
Kurumsal kimlik kullanım standartları kılavuzu
Muhasebe dokümantasyonlarının tasarımı (Fatura, İrsaliye, Makbuz vb…)
Kurum Dışında Yapılması Gereken Çalışmalar;
Bina cephesi ve iç tasarımı
Araç / filo tasarımları
Tanıtım materyalleri (Katalog, broşür, insert, kit vb…)
Gazete, dergi ve/veya diğer tanıtım materyalleri
Başarılı bir kurumsal kimlik çalışmasında hangi renkler kullanılmalıdır?
Kurumsal Firmalar bir geçmiş ve bir hedef içerir.Kurumla ilgili fikirlerinizi tartarken bu kurumun
tüm içeriğini anlamak gerekir.Bir kurum için şu veya bu renk güzel ve doğru denmesi kesinlikle yanlıştır.
Yine de renk seçiminde; sektör, hedef kitle ve kurumun psikolojik olarak vermek istediği mesaj gibi hususlara dikkat etmek gerekmektedir.
Kurumsal Kimlik Ne Sağlar?
İstenilen etkide bir pazarlama iletişimi için birçok yaratıcı strateji geliştirilebilir. Tanıtıma yönelik stratejinizi belirlerken
unutmamanız gereken bir diğer önemli konu da, pazarlama iletişiminin bir bütün olarak ele alınması gerektiğidir. Yani, pazarlama iletişimi için sadece tek bir mecrayı kullanmak,
insanların şirketi doğru tanımasını engelleyecektir. Bu aşamada ele alınacak bir kurumsal kimlik çalışması, müşteri tercihlerini direk etkileyebilme becerisini sağlayacaktır.
Kurumsal kimlik çalışması, marka yaratma sürecinin ilk ve en önemli adımlarından biridir.
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