Youtube’un izinden gitmeye karar veren Instagram, canlı yayın rozetleri ve IGTV reklamlarıyla içerik üreticilerin gelir elde etmesinin yolunu açıyor. Instagram bugün yayına aldığı Canlı Yayın Rozetleri ile IGTV üzerindeki reklamlardan video içerik üreticilerinin gelir elde etmesini sağladı. Şu an test aşamasında olan bu iki özellik, ilk etapta sınırlı sayıda kullanıcıya açılacak. 
Yayına alınan bu yeni rozetler, Instagram canlı yayınları esnasında kullanıcılar tarafından satın alınabiliyor. Bu rozetler sayesinde kullanıcılar hem canlı yayın yorumlarında önce çıkıyor hem de sevdikleri içerik üreticisine de destek olabiliyor. Kullanıcıların satın alması için farklı rozet seçenekleri mevcut. Tek kalp içerek veya çift kalp içerek rozetler belirli ücretler karşılığında satın alınabiliyor. Canlı yayın esnasında, rozet satın alan kullanıcıların yorumlarında rozet ifadesi görünüyor ve bu sayede içerik üreticilerinin dikkatini çekmeyi başarabiliyor. Yeni rozetler gelecek aydan itibaren ABD’deki az sayıda kullanıcıya açılacak. İlerleyen dönemde ise ABD’deki kullanıcılar arasında yaygınlaştırılırken, Brezilya, Birleşik Krallık, Almanya, Fransa, İtalya, İspanya, Meksika ve Türkiye dahil olmak üzere yeni pazarlarda yayına alınacak. Ayrıca özellik test aşamasındayken de Instagram, gelirden pay almayacak. Özellik tüm kullanıcılara açıldığında Instagram gelirden pay alacak ancak ne kadarlık bir pay alınacağı şu anlık bilinmiyor. IGTV için yayına alınan yeni özellik ise şu şekilde, kullanıcılar, akışa düşen videoların tamamına görmek için tıklandığında max 15 saniyelik reklamlar çıkacak. Belirtmek gerekir ki, Youtube ve Twich’te olan bu özelliğin Instagram’da da yerini alması tesadüf değil. Covid-19 pandemisi sırasında Instagram Canlı Yayınları ciddi büyüme gösterdi ve doğal olarak uygulama bu özelliği yayına aldı.
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